There’s a massive debate over whether email marketing is still as beneficial as it used to be or not. According to a recent study conducted by the Harvard University, email marketing is one of the only channels of marketing that delivers a consistently high return on investment to businesses. As of today, email marketing is used by hundreds of businesses all over Raleigh NC, and these businesses are reaping extraordinary results. What follows is a list of benefits that email marketing bestows upon your business.
9. Segmentation Is Possible
With email marketing, you can opt for segmentation without any issues. For example, if you were offering a specific discount in only a particular area, you could just target subscribers from that area for the discount email. Email marketers generate astounding results by gaining information about their subscribers and then using it to send them relevant emails.
8. Targeted Audience For Your Emails
Email marketing is one of the few channels that customers or potential customers wish to receive and ask for it exclusively. Most of the businesses only send emails to those who have signed up for their email program. This enables businesses to enjoy a much higher conversion rate because their audience only has an interest in their brand. You can use unsolicited email marketing though, but the best email marketing in Raleigh NC is the solicited kind when you compare the conversion rates.
7. Cost-Effective Marketing Technique
When you compare email marketing to other marketing channels, it is evidently clear that the cost of email marketing is drastically lower. There are no costs for printing or any fees to be paid for exposure time. In fact, all you need is an Internet connection and any device that can send an email. While you might opt for specific software to automate the email marketing process, it is not a must and can most definitely be paid for from the profits that you make off with using the basic email marketing without any fancy software.
Best email marketing campaign in Raleigh NC are the ones that take advantage of impulse buying. With email marketing, you can have the reader go from reading about your fantastic offer to purchasing an item with mere two clicks of a button. Only by using a tempting CTA (call-to-action) and a link that lands the reader straight to checkout, you can drive your sales exponentially higher. Email marketers make use of human psychology to drive their profits and are doing so successfully in Raleigh NC.
5. Sense Of Urgency
With email marketing, businesses can witness results within minutes of sending out emails. Many companies employ the use of 24-hour sale to boost their sales because it creates a sense of urgency that drives sales.
4. Measurable Results
With email marketing, you can easily measure your performance. It is very convenient to sift through your email marketing campaign to figure out what you’re doing wrong and how to fix it. Many email marketing software enables email marketers to track open, click-through and conversion rates thus providing email marketers with invaluable data on their readers.
3. Sharing Is Easy
Email marketing makes it uber-easy for your readers to share your offers with their friends and families, increasing your brand exposure in the process. All they need to do is to push a button and voila; email shared!
2. Can Be Created Easily
You don’t need many team members or much technical know-how for running an email marketing campaign. In fact, all you need is a simple, clear, and concise message to have your readers take action after reading your email.
1. High Return On Investment
Back in 2011, the Direct Marketing Association estimated that email marketing generally gives you 40 times the amount invested in it. That’s $40 for every $1 you spend on email marketing!
Considering all of the mentioned above benefits, it comes as no surprise that businesses in Raleigh NC rely on email marketing for their businesses’ growth.