It has been a well-recognized fact that makeup removal should be part of daily skin care ritual because it is good for the skin. In recent years, raising awareness regarding removal of applied cosmetics and deterrence of skin disorders has contributed to the growth of the global makeup removers market.
the global market for makeup removers is projected to rise at a value CAGR of 6.0% throughout the period of forecast, 2017-2026.
Factors Fueling Market Growth
In accordance with the skin specialists, makeup removal by end of the day is important so as to avoid skin disorders and restore the original skin properties. Due to this, women’s are advised to use makeup removal products on a daily basis. As makeup market has shown a positive expansion, the need for makeup removers has also increased. The chemical content in cosmetic products makes it imperative for the user to ensure effective removal of the makeup after use. This is expected to drive the growth of the makeup removers market.
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In order to provide comprehensive view of the market, the report has been segmented geographically into major regions including North America, Europe, Asia Pacific excluding Japan, Latin America, and the Middle East and Africa. Through the regional analysis, the research has found that changing lifestyle and increasing use of color cosmetics is expected to push the sales of makeup removers in the Asia Pacific excluding Japan (APEJ) region. The main factor contributing to this growth is the increasing working population in emerging countries such as China and India.
Some of the major market segments scrutinized in the study include product type, sales channel and applications. Product type includes cleanser, liquid, pads, and clothes& towelettes. The growth of the global market for makeup removers is largely subjective by the use of various makeup removal products, for instance, makeup removal pads. These pads are a fresh development in the cosmetic world and are highly effective in carrying out makeup removal.
The final section of the report deals with the competitive landscape which highlights the key players that are operating in the market along with details such as business positioning, financial standing, and SWOTs. At present Urban Decay Cosmetics, Estée Lauder Companies Inc., Bobbi Brown Professional Cosmetics, Inc., LVMH, Revlon Group, Beiersdorf, Kimberly-Clark, and Avon Products Inc. are involved with the making of makeup removers.