The term digital marketing is the most important aspect of a business based on internet services. Every year there is a new technology and a new concept that revolutionizes the market and new areas of marketing are explored at different levels. In 2020 we found some concepts that proved to be a trendsetter and while looking into the needs of 2020 pre-assessment is necessary. The companies according to their requirements design and executes marketing strategies but there are common and universal concepts that apply to every industry. The article discusses the concepts that will a business require in 2020 to make the most of it. Here are some of the trends that will a business require to sustain for the long term in the business.
1. Chatbots – chatbots is an AI-based technology that is an instant messaging service that chats in real-time. The maximum amount of customers expects quick replies from the customer service provider, wherein recent times there were humans personals on the other sides to chat and provide the solution. The business, on the other hand, developed the chatbots technology to provide the solution in real-time 24/7. The chatbots are effective, cost-friendly and save human efforts. In 2020 it will be a must for the business.
2. Artificial intelligence – AI is the most important aspect of the business where it provides analytical solutions that are accurate and effective. The artificial intelligence is the need for the future and in digital marketing, it suggests a modern solution to modern problems.
3. Personalization – Customers like getting personalized services from the companies. There are companies like Starbucks, Cadbury that providers it is customer personalized products. Personalization adds a personal touch and helps businesses create good relationships with the customers.
4. Smart speakers- there are many smart speakers in the market with AI features like Amazon’s Alexa, Google’s assistant, and apple’s Siri. It can be an opportunity for the business to interact with these providers to make personalized recommendations and make a follow-up strategy to attract customer attention.
5. Influencer marketing – influencer marketing is the most effective and famous marketing strategy that all businesses use to promote the product through influencers. Influencer marketing is has got a boost in recent times and at many platforms, it provided the opportunity in terms of employment, marketing, opportunities, and marketing strategy. Different products and service providers use this tool in different ways according to their terms and requirements.
Digital marketing is the new age solution for the companies to make maximum customer reach and promote the products and services in the most innovative ways. There are many marketing campaigns that gave birth to new opportunities and there are many new unexplored areas that need to be discovered. The year 2019 explored new opportunities and strategies through the creative freedom provided to the marketing channels, and in the year 2020, it will go up and sets the new standards that will promote the digital marketing areas in the most effective ways.