6 Tactics for Marketing Without a Budget

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A good marketing strategy can help a brand to grow exceptionally and therefore brands always consult a web development company in India. But every brand can’t spend so much money on that purpose. Luckily there are many ways through which a brand can do its marketing even with a tight budget or no budget at all.


Given below are 6 points that will help you to do marketing of your brand even with a tight budget.


  • Improve content marketing

Content marketing is one of the best ways that can help you to market your brand when if you do not have a budget for marketing.

For example, you can start a blog as it is a great way to reach the target audience and get organic traffic to your site. Additionally, a blog can be used as a medium to connect with the audience. For more benefits, you can allow guest posting on your site and vice versa. This is the best way to reach a variety of audiences.


  • Produce your podcast

Podcasting is another excellent and cost-effective way to reach the target audience. By implementing this strategy you can mix your marketing plans for some weird but positive results.

In the initial period, you can repurpose your blog content into the podcast for the reaction and then can make it according to the needs. The best part is that podcasts can be promoted through media channels for free.


  • Offer a free trial period

Now, this might sound like a big financial decision of a huge corporate but offering a free trial period is a great marketing strategy.

Offering a free trial will not only build trust among the audience but reputation as well. Plus, it’s a great way of spreading brand awareness as well.


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  • Arrange collaborative giveaways

Whenever you get a chance to make someone else audience your own then you should. Running a collaborative giveaway is always a win-win situation.

But these giveaways should be helpful to the potential customers and should also make sense to your business and industry. Collaborative giveaways can improve your audience and you can reach an audience that you might not have otherwise.


  • Encourage user-generated content

User-generated content is the content that is generated for the audience by the audience. User-generated content is asked by companies so that they can provide the best resources to people.

Now, this could be wanting users to submit their photos with your product and hashtags on Instagram. This can improve your online presence and reputation of your company and product.


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  • Review your online directory listings

Having an online presence is a must and is one of the main goals of planning marketing strategies. One way to do this is online directory listings.

Online directories platforms like Yelp, Google My Business, and Facebook can provide information like the name, address, phone, and website of your business for consumers when they search for you online. That’s why it is a good practice to be listed on as many directories as possible.


Provided points are 100% practical and can bring amazing results if followed with the right approach. If you cannot accomplish things discussed in the blog then you can consult a web development company in India.

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