With more than 2 billion active monthly Facebook is the #1 social media platform for engaging with the audience. Brands have understood this thing and started consulting a web design company in India. A well-managed Facebook page can provide a lot of engagement and brand awareness, which can ultimately provide lots of other benefits.
Given below are 7 tips that can help to build an engaging Facebook business page.
- Don’t create a private profile for your business
With a private profile for your business, you’re missing out on all of the content creation tools, paid promotional opportunities, and analytics/insights that accompany a Facebook Business Page. Plus, a private profile would require people to send you a lover request to interact with you, and therefore the last item you would like to try to do is make that harder for patrons.
- Add a recognizable profile picture
You’ll want to select a profile picture that’s easy for your audience to acknowledge anything from a corporation logo for an enormous brand, to a headshot of yourself if you are a freelancer or consultant. Being recognizable is vital to urge found and liked, especially in Facebook Search.
As of publication, Page profile pictures display at 170×170 pixels on a desktop and 128×128 pixels on smartphones.
- Choose an enticing cover photo
Next, you will need to select a beautiful cover photo. Since your cover photo takes up the foremost land above the fold on your Facebook Page, confirm you’re choosing one that’s high-quality and interesting to your visitors.
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- Add a call-to-action (CTA) button
Since Facebook first launched the feature in December 2014, the choices for brands to feature call-to-action buttons to their Facebook pages have vastly expanded. These are things like “Watch Video,” “Sign Up,” or “Book Now” and everyone is often customized with a destination URL or piece of content of their choosing.
It’s an excellent way for marketers to drive more traffic to their websites, or to urge more eyeballs on the Facebook content they need to market.
- Determine the perfect timing and frequency for your posts
It is a very important part of content strategy to keep track of the time and frequency of posts. To look reliable and authentic service provider, it is very necessary to post regularly on Facebook.
Post too often, however, and other people might get disgusted having their feeds flooded together with your content.
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- Pin important posts to the highest of your page
Old Facebook posts get pushed down when new posts are published on a Facebook page. But sometimes, you would possibly need a specific post to remain at the highest of your page for extended even after you publish new updates.
To solve this, Facebook offers the power to “pin” one post at a time to the highest of your page. You’ll use pinned posts as to how to market things like new lead-gen offers, upcoming events, or important product announcements.
- Monitor and answer comments on your page
Speaking of monitoring the interactions your fans have together with your page, do not forget about comments. You’ll monitor and answer comments via the ‘Notifications’ tab at the very top of your page. While it’s going to not be necessary to reply to every single comment you receive, you ought to monitor the conversations happening there
Provided tips are 100% practical and can be used to manage a Facebook business page very well. Every industry can use these tips to get amazing results through Facebook engagement. For more details, consulting a company that provides web design services in India can be really helpful.