5 Social Media Trends You Should Focus on in 2018

Social media has become an integral part of our lives. From dusk till dawn, a person checks his phone for the social media updates almost 8-10 times. With the help of android app development services and real-time updates, people do not miss any of the updates on their social media network. But, gone are those days when people used to post photos and update their status for just their fun occasions or holiday pictures. With the increasing number of social media users, almost every company has started investing in the social media to earn money with its help.

A lot of brands and businesses has to put the social media advertisements on their priority list, and in order to do so, they should follow the following points.

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Quick Service

People nowadays use quick methods of conversation, WhatsApp and Messenger are a few android apps which use the technique for lightning fast conversations. Similarly, if people purchase something from a vendor on Facebook, they should be able to talk to the customer service with the same ease. So AI bots and messenger should be used for faster conversation and help the customers.

Stories and Status

Snapchat was the pioneer company to start the story for 24 hours. Which was then adopted by Instagram than Facebook, WhatsApp and even Messenger alongside Facebook. These stories are quick and fun to watch as they stay there for just 24 hours and then you cannot find them anywhere. So if people want to grow their business, they can make use of the stories as the majority of the people look for the stories and spend a lot of time in there. So it is mandatory for them to take a glance at the product and make it snappy.

Live Videos

Live video is a feature where as soon as a friend goes live each friend on his friend list receive a notification that the person is live. Now it is the best way to launch a new product as all the followers of the business account will get the notification and the people who might not get the opportunity to get a glance of the product can watch it live.

Advertising Videos

Create some videos with some emotional touch and post them online. As videos are the most viewed form of advertisements on social networking sites. Bake your videos brief and catchy with a cation.


If you go to a party and start talking about yourself and saying that I am a great person and I am a hardworking individual, people won’t believe it. But if they hear it from some other person, they can get it easily that yes this is a genuine guy. Similarly, when a company promotes itself it doesn’t leave a good effect. So try and find some promoters and sit back and enjoy the show as people will come rushing for your product.

That will be it, hope these points will be in your best interest.

Artificial Intelligence and chatbots

Marketers want to come closer to customers and so they use artificial intelligence and chatbots to generate real-time engagement with the customer on a social media platform. The use of artificial intelligence is as such widening a lot all over the world. And so, the marketers want this technology to be used to understand and know their customers in a better way. Companies are more and more incorporating the AI and chatbots features. This trend is becoming popular day by day across the globe.

Face Filters

The most popular face filter on Instagram is dog filter. As expected, in 2018, many new features of face filter were liked by the users. Many features have become part of Instagram stories. Various types of face filters, stickers, and augmented reality have become popular social media content right now. Users love this feature a lot and even the marketers prefer this feature to promote their advertisements and make a nice marketing strategy online.

Ephemeral content

Actually ephemeral content means short-lived content. One such story which lasts for only 24 hours or a day. Along with Snapchat, Instagram too inculcated this feature in it. You can add a story on Instagram and it will not even annoy your followers. This feature is considered to be alternative to live streaming. Ephemeral content is now becoming popular among business companies also. People are growing their business using this feature and it is most talked about trend today.

Rethinking Twitter

As the number of followers of Twitter, have decreased and so, Twitter can be sold to other private investors. There is some planning going on to revamp the Twitter and add some new and unique features into it. This renovation of the Twitter will change the thinking way of the platform. Such features will be added to the Twitter to push this social media platform ahead of other platforms.

Facebook spaces go to the middle of the road

The Facebook Company is currently working on a project named Spaces. This project is designed in such a way that friends on Facebook will be permitted to connect in virtual reality. Hence, with the help of this technology, Facebook will soon come out with new features. In 2018, this project will be balanced by Facebook.

Amplification and faster growth of lots of new social media trends are expected. These features will influence users and brands. As expected, video streaming and virtual reality will go long way. Brands and marketers will move towards latest social media platforms such as Instagram and Snapchat. Most of the public will spend their time on these social media platforms. As there is broadcast of iPhones, so chances are such that augmented reality will become part and parcel of social media. Twitter and Facebook will adjust their strategies to save their brands from any type of social or political criticism. These social media platforms will offer better environment online for the users.

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