The business houses now a day’s focus more on the analytical aspects than research and Web development because analytics is the foundation on which research and development are made. At the different levels, analytics helps the business to make more accurate and informed decisions. There are many analytical tools available in the market to help and develop an effective business plan. The analytical tool helps in assessing customer behavior, trend analysis, analyzing customer choice and preferences and many more functions to support the decision making aspects of the business. Here are some of the business analytical tools available in the market to make and implement the business strategies more effectively and efficiently.
Google Analytics – Google Analytics is one of the most famous and used analytical tools for over a decade by business houses. Launched in 2005 after acquiring the Urchin the Google analytics helps in tracking the business performances through the views and filters and other functionalities. The Google Analytics collects the information from the website and makes and goes through analysis which will be converted in the form of a report, which will be used in making the well-informed decisions.
Clicky – Clicky is a famous web analytic tool that monitors the traffic on the website in real-time and analyses and reacts to the different aspects of the websites in the best possible ways. It provides information in an easily understandable interface. It is priced from $9.99 to $79.99pr per month.
Kissmetrics- Kissmetrics is an analytical tool that allows not only the data beyond page views but the details of each customer activity. The tool provides detailed information on in-depth customer analysis. The tool is more helpful and productive for business deals directly with customers like e-commerce business.
Mixpanel – the analytical tool allows the business to business to learn and analyze more about every individual visitors on the website and such a basis, a detailed report is prepared and analysis will be made to help make an informed decision. It helps in retaining the lost customers which are on a free trial by sending regular notification on the mobile. Mixpanel has its mobile application also.
Woopra – the Woopra is an effective web analytical tool that helps in making real-time reports to make a better-informed decision and executing the business strategies well in advance. This tool helps in making and noting detailed customer interaction. The tool has its mobile application also and at the different levels of the business, it helps in making and implementing an effective business strategy. The Woopra offers extensive documentation on installation.
The analytical tools in the business are important as any other thing where it helps the managers to prepare a better understanding of business reports based on which informed business decision will be made. The business houses nowadays are using different analytical tools according to their requirements and some are making their tool for the same.