Best Guide to Social Networks Post Timings

Best Guide to Social Networks Post Timings

Social media has theoretically 2.3 billion users around the world. It is a world of people who form a universe of opportunities for those who have a business. It is no wonder that 91% of retail brands use two or three different social networking channels. One of the secrets to engendering more engagement is to make contact with the audience at the right time. In fact, it's good to know that 71% of consumers who receive a quick response from a brand in social media tend to recommend it to others.

To hit the target, the ideal is to identify the best times of publication, and it is to help you with what we created this article. Many studies on the ideal time to post on social networks have already been made. The conclusions are relative, but there are good lessons to be learned from what has already been found. In general, each set of audience reacts in a way, and there are a number of aspects that influence, such as the business model, the niche of acting, the form of communication, etc. So here we start off with the best posting times of social networks.

Best time to post on Facebook - from 1:00 p.m. to 5:00 p.m.

Let's start with the darling of the galley, the world's largest social network, which has more than 1 billion active users. According to published studies, the flow begins to intensify from 9am and the busiest time is at 3pm. So the perception is that between 13h and 17 is the best time to make a post reach people. Well, some people say that at night, too, since a lot of people have already left work and are looking for entertainment.

To know the best time to post on Facebook, you have a tool that indicates how your customers behave. To access it, simply go to the panel of your own fanpage in the Publications tab. It is important to emphasize that in Facebook it is good to avoid posts after midnight and before 8 am where the flow of people online is lower.

Extra Info:

Studies show that the best results on Facebook happen on weekends, for B2C businesses, especially at night and on Sundays. The perception is similar for B2B companies, but sometimes engagement is greater during the day, with a slight advantage on Friday. User behavior often changes over time, so it's always good to be aware of the searches and features that Facebook and other communication channels are launching. This is a good way to understand what changes in users' posture and how to take advantage of such change to reinforce the content that is produced.

Best time to post on Twitter - 1:00 a.m. to 3:00 p.m.

Research indicates that the prime time of Twitter and the best days to post are Monday to Thursday. It has also been observed about the size of the messages published. In general, posts engage more when they are less than 100 characters. From 8:00 p.m. to 8:00 p.m. in the morning, traffic in this social network decreases considerably, starting to be reduced from 3:00 p.m. On the whole, the worst day to post is on Friday, especially in the afternoon. For businesses that have customers, Twitter is best suited for weekdays, during the daytime period.

More active users of Twitter often use the microblogging more intensely between 6 pm and 10 pm on weekdays. Other data that may be useful for you is related to the Tuesday and Wednesday day between 9 pm and 10 am when the platform is used most often for the football and BBB debate.

Extra info:

Some major studies reveal that 75% of network users are loyal to the brands they consume, 86% care about their appearance and 42% like to be in fashion. In addition, 88% of the tweeters are interested in cultures of other countries and their major interests are films (79%), music (75%) and travel (71%), food (65%), personal finance cars (57%), electronic games (55%) and fashion (39%).

Best time to post on LinkedIn - 5:00 p.m. to 6:00 p.m.

The Linkedin audience is basically made up of professionals looking for business opportunities or networking training. It is a public that is very receptive to quality content, but at specific times. Overall, the best time to post on LinkedIn is just before or after the business period, between Tuesday and Thursday. In other words, it is good to avoid publications during the working hours, when the network presents less movement. Yeah, it looks like the Linkedin guys are not hanging around.

However, there is one exception. In a detailed study of the best periods and days of each social media, AddThis pointed out that there is a peak time on LinkedIn on Tuesdays, between 10am and 11am.

Extra info:

LinkedIn announced that it has hit the mark of 500 million users connected in the social network. This half a billion members of the site are distributed in 200 countries.

The social network registered a 25% increase in its user base in third world countries last year (2017), adding 25 million profiles, amid the scenario of economic crisis. Depending on your niche, this can be very relevant information.

Best time to post on Instagram - 5:00 p.m. to 6:00 p.m.

Instagram is a social network focused on sharing photos and videos among users. It allows you to apply digital filters to images and share them on a variety of other social channels such as Facebook, Twitter, Flickr and Tumblr. This network is very different from what we have seen here, since it receives more traffic on weekends, especially on Saturdays and Sundays in the afternoon shift. Nothing prevents you from posting on other days and times, but it is good to consider the information.

One thing that can help you know the best times to post on social networks is the use of measurement tools. In Instagram, for example, there is Iconosquare, which provides a wealth of information about how audiences respond to posts.

Extra info:

A G1 story shows that Instagram has surpassed 500 million active accounts per month. Of this number, 95 million are from developing countries, or 9% of the world total. Half a billion users post more than 95 million photos daily. With this, the social network registers 4.2 billion "tanned" around the world every day. It's too much. As we all know that, Instagram can be an ocean of opportunities for anyone who has a business.

Best time to post to Google Plus - 9am to 11am

Contrary to what many people think, Google Plus, or Google +, is not inefficient in a social media marketing strategy. Due to its main features, the "+1" scoring system and the fact that it is part of the giant Google, can help you stand out in the Ranking of the search engines. Google's chief business officer, Nikesh Arora, told The Telegraph that Google Plus is not just a social network but a platform that incorporates social elements into all the services and products the company offers. The largest traffic on the network is on business days and the peak is on Wednesdays at 9am.

Extra info:

In this social network, the users' engagement increases according to the constancy of the publications. That's why keeping a good routine on the network can help you reach users you would not reach on other networks. Google+ attaches great importance to images and allows you to view photos in various formats and sizes, so be sure to use the image dimensions recommended by the platform. This may be great for you to generate results in it.

Best time to post on Pinterest - 2pm to 4pm and 8pm to 11pm

Pinterest is a social network focused on sharing photos. It has the resemblance of a framework of inspirations, where users can share and manage themed images, such as games, hobbies, clothes, perfumes, among others. The network announced, after completing one year of operations in many developing countries, that the number of users doubled in the states over time. Currently, Pinterest brings together more than 100 million users worldwide, of which a good part is from developing countries.

The platform has good traffic on weekdays, but the pump flow even on weekends, with the highest traffic from noon. It has also been observed that photos that do not have human faces are more shared than the photos they have. The worst times to post at Pinterest are early evening and early morning.

Extra info:

Every day, millions of people use Pinterest to find ideas for all areas of life. More than 75% of the ideas in Pinterest come from companies, which connect to so-called pinters. The social network defines itself as the world catalog of ideas. Here you can post, find and save recipes, child-rearing tips, inspirations for your style, and other ideas to try out. Depending on your niche, it can be very helpful.

Best time to post on Tumblr - 7pm to 10pm

Tumblr is a popular platform around the world that works as a space for bloggers to share texts, images, Gifs, videos and music. The footprint is social networking, and even include the famous tanned. On the platform, each user has their own page with customizable design.

Tumblr is another network of atypical behavior, and like Instagram, it seems to have more people online at rest periods. Its main access time is at night, on Mondays and Tuesdays. Shares made on Sundays are also good results. During the morning and early afternoon the movement tends to get weaker on Tumblr.

Extra info:

Tumblr has features that make it interesting for your business, like SEO, for example. In addition, the network also has a freedom to customize the company page that other social networks do not feature. To stand out there, keep in mind that posts should be deeper than a tweet and shallower than a blog post. According to experts, Tumblr is in the gap between these two networks.

Worst times to post on social networks

Now that you know the best times to post on social networks, it's time to stay in the worst times. Yes, there are bad times to post something, and that's what we're going to check out now!

Facebook - 0h to 8h

Traffic on Facebook continues to drop after 4pm. However, it is early in the morning that the social network is even quieter. This low goes until 8 o'clock in the morning. So, avoid posting things in this period. Incredibly, the smallest engagements happen on weekends. And for this there is an explanation: few are the individuals that stay connected in social networks Friday, Saturday and Sunday, mainly at night.

Important information:

About 40% of users of the social network use it as a second screen, that is, they access the page while they watch TV or do something else.

Twitter - 8 a.m. to 8 p.m.

The movement on Twitter begins to decline at 3:00 p.m., and when it arrives close to 8 p.m., it becomes almost a ghost town. This "silence" lasts until the beginning of the next morning. So, avoid posting to the social network during this time. Just like on Facebook, the flow decreases on Fridays, Saturdays, and Sundays, as few people get online these days. So it's no good to "force the bar".

Twitter is a social network whose characteristic is to tell about your day to day, which is why it has a boom in the morning and especially in the early afternoon. But then you can forget, the traffic dies until the next day.

LinkedIn - 9 a.m. to 5 p.m.

Unlike the others, the LinkedIn social network, belonging to Microsoft, is an essentially professional network and does not have much traffic during office hours. The flow even goes up slightly at lunchtime, but drops back down between 1pm and 5pm. Therefore, it is recommended to publish in the evening, especially between 6 pm and 8 pm.

And make no mistake:

on weekends there is also very low engagement, so it is not good to be present at this time. Unless you realize your audience react differently.

Instagram - 0h to 8h

In the same footprint of Facebook, the Insta does not catch up much traffic during the dawns - mainly in days of week. This social network works best outside office hours. So, you already know: the time to avoid postings on Instagram is in the morning period (more specifically from 0h until the start of the office, at 8am).

Google Plus - 6:00 p.m. to 8:00 p.m.

Google Plus, in turn, has the lowest traffic flow in the night and dawn period. In addition, posts early in the morning also do not usually have good returns. The best times of this social network are during the late morning and late afternoon. After 5:00 p.m., traffic starts to fall, until it becomes a "deserted street" between 6:00 p.m. and 8:00 p.m.

But in spite of this, do not forget to bet on Google Plus, because although it is not yet very successful in many countires, the social network has one of the highest averages of visiting time: about 12 minutes. In addition to the advantages highlighted above.

Pinterest - 1am to 7pm and 5pm to 7pm

Pinterest has two very weak times for you to make your posts: at dawn, more specifically between 1h and 7h; and at the end of the afternoon, between 5 pm and 7 pm. At the right times, the categories that stand out most are: style / fashion, decoration of environments, food, education and inspiration.

Tumblr - 0h to 12h

Forget the Tumblr in the morning and morning. Although the worst times are between 0h and 12h, it is worth noting that until 4pm the traffic is still low. It starts to improve in the middle of the afternoon and continues strong until the beginning of the night.

Find out the best times for your business

In addition to publicizing your posts during social networking hours, you need to identify when your potential customers are online. In addition to conducting market research to question users about their routines and interests, you can take advantage of the data provided in tools such as Facebook Insights. It's the right kind of tool to point access metrics on every post on your page. Basically, you should be aware of the times that generated the most interactions on your page, as well as those where more users access your site or blog through social networks.

Here's one more insight: the life of a post can be much longer than you might think. A good strategy to reach a greater number of users is to publish content at different times of the day, of course, according to your perception with the audience. You can start by testing how your posts are passed on to daily rituals such as meals, start and end times, waking and sleeping moments. Do this with attention to the routine of your audience, by taking help from a good social media marketing agency. In the end, the user should feel welcomed by his/her brand and familiar with the essence of it.

Final Considerations

In order to make a difference in social media and build a relevant digital presence, it is essential to maintain consistency and relevance. That is, you need to keep your accounts always up to date. By publishing frequently and applying maximum quality and creativity, you'll be closer to getting what is known as "Snowball Effect," the process by which a user views your publication, cares about it thanks to the title / image / content and shares with the contacts. By following these steps and considering all the data placed here, it will be easier for you to succeed in the major social networks.

Rate this article

No Comments

Leave a Comment