Link building is necessary to maintain ranks in top search results. According to Google guidelines, effective link building improves your presence in search engine’s results. Ethical SEO services follows Google’s guidelines effectively. However if there are any bad links in your website, chances to get your website penalized are increased. Google has made changes in its search algorithm and started to penalize those websites which do not follow Google’s guidelines for link building. From expert SEO Company perspective removal of bad links should happen as soon as possible. There may be several bad links in your website so first you should analyze all back links.
After going through back links, identify all bad links. If you gather more bad links for auditing, better chance you will get to offer to Google a complete pruning effort. There are various tools to analyze bad links such as Google webmasters tool. According to Expert SEO Company you should rely on webmaster tool only. There are various other tools such as Bing webmaster tool, Moz’s Opensite Explorer etcetera. These tools are excellent source to analyze back links. Take those tools under consideration also. The affordable SEO services Company also prefer to use these too.
Google also takes inorganic live links in denied consideration even though those links are not listed in webmaster tool’s back link report. So you should prefer listing all links you made in past. You can ask for work log to expert SEO Company which provided quality SEO services. A work log is listed with all links built. This list can be exceedingly valuable. You should also Google for any backlinks that link builder has made to your website. Search through articles and descriptions to uncover all those backlinks even they have missed in webmaster tool. After identifying bad links you can start to remove them manually or by using disavow tool. Removal of those bad links will save your website from Google penalty.
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